How to Add Google Tag Manager in Blogger (Step-by-Step 2025 Guide)
Google Tag Manager (GTM) is a powerful tool that allows bloggers and website owners to manage tracking codes and tags efficiently, without touching the code every time. If you run a Blogger site and want to improve your tracking accuracy, gather in-depth analytics, or prepare for advanced marketing setups, adding GTM is essential. In this guide, we’ll walk you through how to add Google Tag Manager in Blogger in 2025 — step-by-step.
Why You Need Google Tag Manager on Your Blogger Site
Many bloggers rely on Google Analytics, Facebook Pixels, and other scripts to analyze website traffic, conversions, and user behavior. Traditionally, adding these scripts means editing your blog’s template files or adding snippets one by one. GTM simplifies this by acting as a central hub for all your tracking tags.
- Easy tag management: No need to edit template code repeatedly.
- Reduce errors: Proper configuration prevents overlaps and inaccuracies.
- Future-proof: Add or remove tags without developer help.
- Improved site speed: GTM asynchronously loads tags, preventing site slowdowns.
Who This Guide Is For
This tutorial works if you:
- Have a Blogger blog (blogspot.com) and want to add GTM for tracking.
- Are not a developer but willing to learn simple code edits.
- Want to boost your SEO and marketing insights with better data.
Step-by-Step Guide to Adding Google Tag Manager in Blogger (2025 Edition)
Step 1: Create a Google Tag Manager Account and Container
1. Go to Google Tag Manager and sign in with your Google account.
2. Click Create Account. Add your account name (e.g., your blog’s name) and select your country.
3. Under Container setup, enter your blog URL or name, and choose Web as the target platform.
4. Click Create and accept the terms.
5. You’ll get two pieces of code (script snippets) — copy them, you’ll need these shortly.
Step 2: Access Your Blogger Theme Editor
1. Log in to your Blogger Dashboard.
2. Go to Themes on the left sidebar.
3. Click the Customize button, then at the top right, click the three dots (⋮) and select Edit HTML.
Step 3: Insert the GTM Code Snippets into Blogger
Google provides two code snippets:
- Head snippet: for the
<head>section. - Body snippet: right after the opening
<body>tag.
Here’s how to add them:
Adding the Head Snippet
- Find the opening
<head>tag in your Blogger theme code (<head>will usually be near the top). - Paste the head GTM script snippet immediately after the
<head>tag.
Adding the Body Snippet
- Look for the opening
<body>tag in the template. - Paste the body GTM snippet immediately after the
<body>tag. - Note: Blogger templates usually have the
<body>tag with a variable such as<body b:class='...'>. Just paste right after this.
Example snippet placement:
<head> <!-- Google Tag Manager Head Script Here --> </head> <body> <!-- Google Tag Manager Body Script Here -->
Step 4: Save Your Changes
After pasting both snippets carefully, click Save theme. Be sure to back up your theme before editing, so you can revert if needed.
Step 5: Verify Your GTM Installation
1. Open your blog in a new tab.
2. Use the Google Tag Assistant Chrome extension or preview mode from GTM:
- In Tag Manager, click Preview.
- Enter your blog URL and start debugging.
If everything is set correctly, you will see GTM firing tags on your blog.
Curiosity-Driven Section: What Tags Should You Add Next?
Now that your GTM setup is complete, you might wonder—what specific tags will supercharge your blog's performance and analytics? Imagine tracking every click on your affiliate links or customizing retargeting ads exactly to your audience. In the next guide, we’ll explore the best tags every Blogger owner should install with GTM for 2025. Stay tuned!
Troubleshooting Common Issues When Adding GTM to Blogger
- Code Not Saving in Blogger: Sometimes Blogger rejects changes; try switching browsers or clearing cache.
- No Tag Fire in Preview Mode: Ensure you pasted code in the correct spots without extra spaces or breaks.
- Multiple GTM Containers Found: Remove any old GTM or Google Analytics snippets inside your theme to avoid conflicts.
Benefits Gained from Adding GTM to Blogger
- Centralized Control: Manage all marketing tags from one dashboard.
- Faster Implementation: No coding skills needed to change tags later.
- SEO Friendly: Ensures tracking scripts do not hinder page load or crawlability.
FAQs (People Also Ask)
- What is Google Tag Manager and why use it on Blogger?
- Google Tag Manager is a free tool that lets you manage website tags centrally. It simplifies adding scripts like Google Analytics to Blogger without editing code repeatedly.
- Can I use GTM with a free blogspot domain?
- Yes, Google Tag Manager works perfectly on both free Blogger domains and custom domains.
- Will GTM slow down my Blogger site?
- No, GTM loads tags asynchronously, so it rarely affects page speed if set up correctly.
- Do I need to know coding to add GTM to Blogger?
- Basic understanding helps, but following step-by-step instructions is enough for most bloggers.
- How to test if GTM is working on Blogger?
- You can use Google Tag Assistant Chrome extension or GTM’s built-in Preview mode to verify installation.
- Can I add multiple Google Analytics accounts through GTM on Blogger?
- Yes, you can easily manage multiple Analytics or tracking IDs all via GTM.
- Does adding GTM improve SEO directly?
- While GTM itself doesn’t improve SEO directly, it helps you track user behavior and marketing tags effectively, which supports SEO optimization.
- What if I mess up the Blogger theme editing?
- Always backup your theme before edits. You can restore backups or revert to default themes if needed.
- Is it necessary to add both GTM code snippets?
- Yes, the head snippet loads GTM early while the body snippet ensures the container runs properly. Both are essential.
- How often can I update tags in GTM once added?
- As often as you like! One key advantage is managing and updating tags without touching Blogger’s code continually.
Conclusion
Adding Google Tag Manager to your Blogger site in 2025 is easier than ever, providing you with powerful tracking capabilities to grow your blog and improve marketing. By centralizing your tag management, you save time, avoid errors, and prepare your blog for future growth and SEO success. Follow this step-by-step guide carefully, and you'll have GTM running smoothly within minutes.
As a blogger, mastering tools like GTM not only sharpens your technical skills but also enables you to make data-driven decisions for improved performance. Go ahead, set it up today and unlock a world of insights!